Goals and Aims

The development of Cyprus as a sustainable quality tourist destination.

Creating and maintaining a quality image for the Cyprus tourism product, which shall match value for money.

Multi-faceted and qualitative development of the hotel and tourism industry in Cyprus, with respect to the protection of its historic character as well as the natural and cultural environment

Strengthening and maintaining the competitive advantage of the Cyprus tourism product through the continuous qualitative upgrading of services.

Balancing the long-term economic viability and profitable operation of hotel and tourist enterprises with environmental and cultural protection.

The creation of tourism consiousness amongst staff in the tourism industry and the local population.

To protect, promote and develop the general interests of our Members and the tourism industry's in general.

The fostering of professional ethos and integrity in tourist enterprises.

The development of a spirit of co-operation and mutual support amongst members.